Tourism Management

oleh Anthony Tee Mooi Kwong

Penerbit - Universiti Tunku Abdul Rahman

Kategori - Akademik Am

Tourism Management offers a comprehensive exploration of the dynamic and multifaceted world of tourism. This book delves into key aspects of tourism, including its history, systems, marketing, and the critical role of sustainability in shaping future tourism trends. Designed for students and professionals alike, it covers tourist behaviors and market dynamics to destination development and sustainable practices. This essential resource provides valuable insights into the challenges and opportunities within the ever-evolving tourism industry.

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