Fundamentals of Entrepreneurship

by DR AZLIN SHAFINAZ MOHAMAD ARSHAD, DR YASMIN KAMALL KHAN, ZANARIAH ZAINAL ABIDIN, LAILA MOHAMMAD KAMARUDDIN, PROF MADYA DR SHARIFAH ZANNIERAH SYED MARZUKI

Publisher - UiTM Press

Category - General Academics

The Fundamentals of Entrepreneurship is a textbook catered for undergraduate and diploma students. The book encompasses comprehensive information on the concepts of developing and starting a business and preparing a detailed business plan. The book introduces the readers to the importance of entrepreneurship, entrepeneurial motivation and competencies, creativity and innovation, business opportunitires, formulation of business and the support system and legal structure, with the main focus on the content of a viable Business Plan. Beside students, this book will also be of immense value of the entrepreneurs who are planning or starting a business venture. The information provided in this book will benefit academicians, entrepreneurs, researchers and industrial practitioners as the book compiles and illuminates on the basics of entrepreneurship. It is hope that this book would help its readers in understanding entrepreneurship spectrum while preparing for a Business Plan.

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